This is where we focus on what the results really mean. It’s the crucial step where we discuss the data as a whole and in the context of your business.

We’ll ask our third important question here: what does it mean to them? In this question, ‘them’ refers to our client, of course, but also to something broader. It also asks what the results mean for the planet and society, so in our discussions we’ll assess whether there are any wider reaching implications.

First, we do an analysis internally to establish our own independent interpretation. Then, we present our findings and the most important outcomes. At this stage, we’ll listen to your input and elaborate where necessary. These discussions can be nuanced: sometimes we’ll talk about findings that are inconclusive but still interesting.

Focused results and the wider scope

The discussions also allow us to discuss sustainability opportunities and risks. Perhaps we’ll uncover alternative processes that use less energy or resources. Often we learn things that are outside the scope of the hypothesis but that might make your products or operations more sustainable. The result discussion gives us an opportunity to highlight these.

The three questions

The result discussion and the three questions “What do I see?“What does it mean?” “What does it mean to them?” are one of many parts of the CR Way of Working that we are constantly developing. It is so important to us so we have dedicated one of our learning-cakes in our book to it, “The 3rd Question Cake”.

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Please feel free to explore other parts of our process below

At CR, we provide scientifically sound and sustainable business direction.

The three concepts in this process – science, sustainability, business – aren’t incompatible. Quite the opposite. Because of overlapping global crises and the regulations put in place to deal with them, only solutions that embrace environmental, social and economic sustainability are good for business.

So, we make sustainability a consideration at every stage of our projects. And in our experience this improves both methodologies and outcomes.

Here’s a guide to how we do it: science, sustainability and business step by step.

How we work

Reporting and sharing

We deliver a final report in the most useful format.
We supply raw data and technical details.
We present to your organization to prompt sustainable change.

Reporting and Sharing

Feedback and wrap-up

This is where we look back and look forward.
We collect and analyze opinions from everyone involved.
We analyze the resource use.
We eat cake.

Feedback and Wrap-Up

Making Contact

We introduce ourselves and learn a little about each other.
We find out if we meet your needs, your ways of working and your supplier policy.
We see if the project is compatible with our sustainability goals.

Making Contact

Defining the Scope

Here, we define the problem and a satisfactory outcome.
We formulate a hypothesis, what’s needed and what’s nice.
We find out what sustainable alternatives are suitable.

Defining the scope

Reaching an agreement

We outline the work we’ll do.
We show you what the results might look like.
We explore specific sustainability details.
We make an official quote.

Reaching an agreement


Here, we clarify expectations, establish project structure and confirm goals.
We ensure we truly embed sustainability in the project.
We manage the impact of project work via a materiality assessment.
We assess the project’s wider impact with a stakeholder analysis.


The Project

We ask the questions, what do we see? and what does it mean?
We use the most appropriate instruments and methods.
We observe opportunities to be more sustainable, now and in the future.
We keep you involved in decision-making.

The Project

Result Discussion

Here, we assess the data as a whole and in context.
We discuss what the results mean: to you and the planet.
We elaborate on our findings.
We identify sustainability risks and opportunities.

Result Discussion