Our Master Collaboration Agreement with Procter & Gamble has been extended again, and we will proudly continue to be one of their valued Innovation Service Providers.

This time, we were honored to host Senior VP Lee Ellen Drechler and our SPOC at P&G Connect + Develop Pete Ellingson for two days here in Lund.

We had the opportunity to discuss the science and technology of today as well as hear from Pia Kinhult and Jonas Birgersson about what will come in the future. We also had fika and fermented herring with snaps (just not at the same time).

Our collaboration goes back 16 years, so close in one way while geographically far from each other. Thus, to have the possibility to connect the dots with Lee Ellen and Pete in person was truly important and valuable. Grace to the European time zone several international P&G colleagues could also be engaged.

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