This field is a challenging mix of scientific based RnD with a strong sense of consumer perspective. We are together with our clients working with issues such as exchange to more gentle cleansing agents, fragrance release from different matrixes and finding the optimal viscoelastic properties, to mention some.
Can the bath foam be more stable and thicker? Can the conditioner flow easier and the hair color flow less? Can the shampoo be such that dirt is rinsed away and a silicon shine is left behind? Can we replace silicone? How are the perfumes released? Our knowledge of additives, polymer chemistry and physical chemistry is key to all of the above.
In this field we have added innovation and new IP to our customers.